We’ve worked with BCF Wessex to develop Gensen, a universally appealing web-accessible software toolkit, designed to engage both business owners and drivers, that’s built to work with leading data suppliers. Presenting after-tax whole life costs, Gensen focuses on the value of a car rather than its headline cost, helping users make an informed choice, with the confidence they’ve made the right decision. Gensen educates and supports sales teams, augments customers’ confidence harnesses our strengths – simplifying complex ideas. The toolkit has been developed and optimised for desktop / laptop and iPad devices.

Businesses best suited to Gensen: Business Car Leasing, Fleet Finance / Banks or Car manufacturers.

If you’re interested in the software, or a demonstration, please contact via


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